Greater visibility is crucial for the WNBA. Many potential fans are unaware of the teams and the league's presence.

To increase visibility, a crossover event at NBA All-Star Weekend will feature WNBA Finesse, a promotion engaging fans with top WNBA talent.

My Role: Designer, animator, photographer, and offense ;)

THE EVENT

Guests will dribble a basketball through a maze course to practice basketball skills with WNBA stars, ending in a photoshoot.

WNBA stars will be projected on the wall to instruct dribbling techniques. Guests will be able to mirror and master the skills quickly.

Play the video to see how it works!

The maze is in the shape of a W to emphasize the W in the WNBA.

Guests will receive a photo of themselves as a departing souvenir!

I took my own photo using the camera’s self-timer on a tripod.

The set-up is easy! I captured the images in my backyard using long exposure, a tripod, a flash, and a black backdrop.